Essay on Offer Chain Management: Crown Paints Govt summary

Essay on Offer Chain Management: Crown Paints Govt summary

For businesses to contend globally, they must progressively have interaction in source chain management procedures to own successful supply chains, or networks. During the competitive worldwide setting, general performance isn’t only based on the steps and choices which occur within just a business given that the execution of all users included contributes for the general benefits of the source chain. Similarly, Kristal et al. (2010, p.428) states that level of competition has changed from among enterprises to between supply chains. Globally, companies realize how offer chain management could possibly be practical to them if correctly used (Dubois & Frederickson 2008, p.171), especially when companies face challenges of mitigating risks and disruptions from the provide chain. Therefore, there is need for the companies to manage corporations and the relationships with other corporations in similar offer (Cassivi 2006, p.251).This paper shows the significant correlation involving the operational general performance of Crown Paints and SCM methods. The purpose of this paper is to outline the importance and benefits, Crown Paints can achieve through source chain integration. These benefits are primarily within the area of achieving superior customer service and operating with lower working capital. The report analyzes the impact of adopted SCM practices by Crown paints on their operational general performance and then to suggest measures and recommendations to improve the general performance through SCM tactics. To identify and suggest the strategies for filling the gaps concerning various agreed but not adopted SCM methods in the paint industry assess the impact of source chain manufacturing on operational performance Introduction A company’s success depends on the supply chain strategies which are in place. It enables the organization to re align their provide chains by providing functioning solutions for company needs in supply and demand planning, forecasting, sourcing & procurement, supply chain execution and enterprise asset administration. From the recent times, companies are a part of at least one source chain. They have to perform equally well, in order to achieve better efficiency (Walker et al. 2008, p.75).This requires the elimination of many techniques across departments and applications (Steinle & Schiele 2008, p.12). Offer chain is the flow of information, material and fund through a manufacturing company, for the customer from the supplier. During the past, the flow of material is procedures at the operational leve but it is of essence for businesses to manage their offer chains in order to improve customer service, achieve a balance concerning costs and services and thereby give the company a aggressive advantage (Luo et al. 2009, p.250). Managers are called upon to work to integrate the availability chain by ensuring that all the functions and activities associated while in the chain are working harmoniously together. The provision chain administration process brings together suppliers, distributors and customers into one cohesive process. All the stakeholders are associated in a constant but dynamic flow of information, products and funds. SCM has also become known because the provide network or the availability web because they show how each unit interacts with the others (Johnsen 2009, p.192). The suppliers and distributors partner for the betterment of both corporations. Effective administration is to be adhered to while maintaining quality and customer satisfaction while keeping the costs down (Ghijsen et al. 2010, p.25). The key aspect of SCM is the successful administration of product and information flow. Organisational an operation objectives Crown Paints Background Crown Paints has been in existence for more than 200 years. It is the holder on the Royal warranty as a manufacturer of paints by appointment to Her Majesty the queen. Crown manufactures and supplies paints to customers during the United Kingdom and internationally. It provides wood protection paints; treatment and care products for interior, exterior, garden woodwork, wood floor and fence stain varnishing products as well as decorative and protective coatings. It also offers wood fillers, preservative pre-treatment, translucent and opaque timber protection, landscape and garden, and interior timbers and flooring paints. Crown Paints is owned by Hempen, a leader during the production and sales of protective coatings within just the decorative, protective, marine, container and yacht market segments. The company was founded in 1811 and is based in Darwen, United Kingdom. Crown Paints operates as a subsidiary of Hempel A/S. It has more than 1300 employees, with manufacturing sites in Hull and Darwen, and distribution sites in Hull, Darwen and Dublin, operating to an ISO 9001 accredited quality administration system. The company has a network of 133 Crown Decorating Centers throughout the UK and Ireland. Crown Paints serves every sector in the decorative coatings market, promoting its market-leading paint and wood care brands – Crown Paints, Crown Trade, Sandtex, Sandtex Trade Sadolin, Macpherson and Berger – to consumer and professional audiences, as well as key export markets. Crown Paints is committed to delivering its sustainability targets and its work in this field has been recognized at several regional and national awards. The company is also able to measure the carbon footprint of all of its products and has met its targets of achieving zero waste to landfill. Costs Administration Source chains can’t keep pace with cost volatility. It is the responsibility in the companies to contain business costs far ahead of enterprise growth and product/service innovation. Company programs should intensify its focus on cost control as is evidenced in their activities and programs (Dubois & Fredriksson 2008, p.175). However, the methodical, continuous improvement process has turned frenetic. Companies find themselves reacting to whatever the cost issue from the day happens to be (Tassabehji & Moorhouse, A., 2008, p.62). Rising fuel prices makes the companies to reevaluate distribution strategies as well as interact third-party logistics providers more extensively. Leading supply chains are focused on flexibility and the same is expected when it comes to costs administration (Large & Konig 2009, p.28). They therefore move quickly towards successful offer chains which allow rapid response to changing market conditions and variable cost structures that ramp up and down with revenues. There is a need for strictness in cost discipline throughout the process of offer chain administration. so as to ensure that the initial estimate, the projectedamount and the final amount of your process should be related. The total expenditure should be kept within just the range on the approximated cost during the initial design phase. This is guided by a cost reference concerning the estimated and the planned cost, evaluation of cost checks and how remedial action is to be adopted where necessary.Accordingly, cost control can be achieved by selecting the right man for the right job, the right equipment and tools for the right work and the right quality of materials, during the right quantity, from the right source, at the right price and delivered at the right time. Managers are expected to be well equipped to execute the process, with due consideration to your quality of work, yet within the estimated cost and limits. Flexibility is key for cost volatility. However, visibility is viewed as a great challenge to flexibility inside the administration of cost even when information is abundant and connectivity is more feasible than ever.This is because regardless of availability of more information, less is being effectively captured, analyzed and managed to be availed to people who need it (Ramsay & Wagner 2009, p.132.Therefore, companies are more focused on strategy alignment, cost reduction and continuous process improvement (Costantino &Pellegrino 2010, p.35 Source Chain Administration Concepts The concept of SCM is considered from purchasing and offer administration, logistics and transportation, operations management, marketing, organizational theory, administration information systems. Its focus is the integration of three functions of an organization. These functions include;supplier relationship management, internal provide chain management and customer relationship administration with a view of managing the smooth flow of information, product, and funds among the provision chain partners and finally delivering value for the customers. As per the definition of (Moses & Ahlstrom 2008, p.95), the supply chain includes every effort that is associated in the production and delivering a final product from the supplier on the customer. Cassivi (2006, p251) described the primary goal of SCM is to effectively manage the flow of materials and information from offer sources to their final destination. SCM is also described because the management of raw materials, in- process materials and finished-goods inventories from the point of origin for the point of consumption and the planning and control of materials and information from suppliers to end customers. Defee & Fugate (2010, p.185) defined SCM because the strategic coordination of business functions within just an organisation and across businesses in just the provision chain for the purposes of improving the long-term overall performance of companies and the provision chain as a whole. According to Kristal et al. (2010, p.420), provide chain administration involves the management of the interface relationships among key stakeholders and enterprise functions which take place in value maximization which is customer driven for needs satisfaction and facilitated by efficient logistics management. Kuei (2001, p.867) defined supply chain management as the works to bring the supplier, the distributor and the customer into one cohesive process (Mehra & Inman 2004, p.715). Since source chain management is consumer-driven, it is important that requirements are met quickly and accurately with minimal defects as possible. The essence of SCM is the intergration and co-ordination of different processes throughout the provision chain (Lee & Kwon 2007, p.448). From the perpective of the purchasing and provide administration, SCM is synonymous with rationalizing the provision base and integration of suppliers into product development and manufacturing activities (Malek et al. 2005, p.323).Because provide chains extended across several functions in companies, each has its own goals and priorities. Threats from level of competition and the decline in markets have forced the supply chain management to change accordingly. From the past, supply chain management meant that suppliers were selected based on the prices which led to final results that deter corporations from competing in global markets (Stavrulaki & Davis 2010, p. 130).Suppliers were pitted against each other so as to obtain the lowest price and buyers believed that their position was enhanced by having a large number of competing suppliers. Within the recent timens, internet-based technologies have led companies to have immediate bene?ts of low cost world-wide suppliers outweighing the long-term bene?ts of investing in relationships. During the past, supplier development procedures were perceived as uneconomical, exempli?ed by the existence of large supplier bases and arms-length relationships (Tracey 2005,p. 185). In an powerful provide chain network, associates maintain and sustain a customer driven culture, offering the right product while in the right place, at the right time and at the right price (Kristal et al. 2010, p.424). Although the final producer may be blamed by customers, they are often part of a bigger problem related to how the supply chain is managed. Maximum efficiencies, logistics and product distribution are the key in source chain administration especially in an economy where source chains and not companies, battle one another, how a provide chain performs determines who will win the battle (Defee & Fugate 2010, p.182). Strategies for Competitive Advantage For the organization to achieve maximum competitive advantage through the supply chain, the supply chain must perform at its best or anything it has gained will be short-lived. Yet, many companies are not aware of how their provide chains perform and what provide chain they are in. Aggressive advantage is the extent to which an organization is able to create a defensible position over its competitors (Chen & Yang 2002, p.62).This comprises the capabilities which allow an organization to differentiate itself from its competitors and it success from critical management selections. The competitive capabilities that an organization is bound to own is cost identification, quality, delivery and flexibility.Therefore, various functions from the organization will have to work together to maximize its individual functions to gain aggressive advantage. The goal of individual departments is to be the best department in the company (Cassivi 2006, p.256). Organizational effectiveness is greatly achieved if each organizational element attempts to function well on its own. Each division/department should attempt to apply its own strategy for applications used. If an organization is to obtain offer chain excellence, it will have to assess itself, shape and eliminate and any existing boundaries between departments for continuous improvement (Moses & Ahlstrom 2008, p.89). The collaboration of a Provide chain works better if the links in between supply chain partners are performing towards the best. If a company s internally powerful, it is bound to be efficient in its supply chain (Ramsay & Wagner 2009, p.136). Therefore, of importance is for an organization to own helpful operations internally if it is going to benefit from SCM. Offer chain excellence requires that all links work together as they work better when they were share information. Visibility is used because the groundwork for information sharing as it minimizes offer chain surprises since it provides the information links need to have an understanding of each offer chain processes. Another strategy is that cross-functional teams in the supply chain should be empowered to establish lowest-total-cost sourcing and logistics strategies (Large & Konig 2009, p.25). The efficiency and effectiveness of these processes are quickly becoming the differentiators in industry-competition. Supply chain integrates core business and customer needs with best-in-class provide base capabilities. Supply chain management helps companies routinely achieve double-digit cost reductions and drives profitability upwards. In fact, profits increase when source chain costs are reduced by double digits. The mission and philosophy of a company is defined by creative and innovative strategies (Walker et al. 2008, p.84). Goals, overall performance and expectations measures should be established for strategic sourcing and logistics which are customer oriented. Competitive, coordinated initiatives and enablers build distinctive competencies that competitors cannot easily duplicate. Another strategy is to integrate user expectations, commercial requirements and the flow of purchased materials and services in a well practiced provide chain. This allows the establishment of a lowest-total-cost life cycle relationship with the supply base (Steinle & Schiele 2008, p.8). The intergrated source chain competes at the customer end item level,provides customers with better value. It also rewards shareholders through enhancement of profitability and provision of better returns. Companies should fully grasp that an integrated source chain solution provides a sustainable competitive advantage for today’s and tomorrow’s, changing business ecosystem. Companies should therefore prioritize and focus on the best supply chain opportunities for cost reduction, process improvement and profitability enhancement inside the shortest amount of time (Johnsen 2009, p. 188). Company Analysis The data collected was based on the perceptions in the company’s employees and therefore the different perceptions in the employees provide the knowledge of how supply chain management techniques is applicable in corporations. Respondents may have been reluctant to express poor performance on the attributes pertaining to their or respective departments functioning. Questionnaire has been used for survey while in the present study. The people who responded may not have given the true feelings for fear that their identity may have not been hiden . Secondary data was collected through research reports and website of Crown paints company. Various Libraries and online journal web sites have been widely consulted.. Primary data was collected through questionnaire for Crown Paints Company. Interviews were conducted to realize the importance of SCM in performance improvement. Interviews with managers and executives were carried out to understand the difference in opinions observed in responses to various questions. The questionnaire was ‘self-administered’ on the respondents Benefits and Findings According to your data obtained the cost management alongside source managers impact while in the regulations of foreseeing maximizing on the company’s profits in relation with the expenses, that is the cost of production in terms of minimizing the resources cost, provide cost that is the transport among other supply costs. The other part of data collected was that of impact of SCM in relations to functionality of employees and level of reliability on the organizations’ system of work, the following is what was obtained that of split-half technique for reliability check of used scales. Cronbach’s alpha value for part 1 and part 2, in the questionnaire was 0.990 and 0.975,Guttman-split coefficient value was .895. Correlation among forms was .910. The values were more than 0.6, showing high correlation amongst two halves, indicating scale is having high reliability. This showed that SCM greatly affected the general performance in the employees because the organisastion is able to obtain competitive advantage in order to retain and sustain in such high competitive business ecosystem. Therefore offer chain administration plays an important role in improving operational efficiency and achieving aggressive advantage. Through supply chain administration tactics Crown paints is able to minimize their system wide costs and also provide maximum value to their customers. Crown is therefore called to strategize and manage the provision chain practices so that the company may improve their operational overall performance and achieve aggressive advantage in highly aggressive paint market. Recommendations SCM is important and therefore it should be properly implemented because, improving offer chain management ensures success in performance inside the world wide markets. Companies are faced with challenges in coming up with ways to meet a customer’s expectations at a manageable cost. Therefore businesses should be able to identify the uncompetitive processes in the supply chain and implement necessary improvements. The use on the Provide chain operation reference model will better the customer-supplier relationship; therefore software systems will support associates by use of common measurements and conditions. SCM helps in consideration of conclusions that will impact suppliers and customers and also improve on productivity. Provide should therefore be lengthened globally due to increase in competitors and productive management of goods and services. As the concept of SCM is complex and involves a network of companies from the effort of producing and delivering a final product, its entire domain cannot be covered in just one study. Future research can expand the domain of SCM practice by considering additional dimensions such as geographical proximity, cross-functional coordination, logistics integration, green methods and agreed provide chain leadership, which have been ignored from this study. The future study can also test the relationships/dependencies among twelve dimensions of SCM procedures. It will also be of interest to use the respondents from pairs of paint companies at two ends of provide chains. By comparing different view of SCM tactics from paint organizations across the provision chain, it is possible to identify the strength and weakness with the source chain and also the best common SCM practice across the provision chain. It will also be interesting to examine the impact of source chain structure (offer chain length, organization’s position during the provide chain, channel structure, and so on) on SCM practice and aggressive advantage. In order to achieve all the objectives, the company should have a separate source chain management department in order to manage all the activities of supply chain. It should also implement ERP (enterprise resource planning) software to align business objective with latest technology solutions and for optimum utilization of organization’s resources and assets. Crown Paints should implement different strategies for different suppliers of product and service as well as minimize the cost through increased centralization because economies of scale can be achieved with larger storage cycles to a certain level. The company should also consider outsourcing their logistic activities through 3PLs which includes activities apart from transportation, warehousing and custom clearance a whole range of other activities such as freight bill payment, auditing, contract manufacturing and assembly operations, packaging and labeling etc. Their distribution should take the form of high demand products to high demand retail outlets may be shipped directly, whereas low-demand products or shipments to low demand retail outlets are consolidated to and from the distribution center. The company should also provide a platform to receive complains & feedback from customers. Crown Paints need to develop their own website for receiving  the customer complaints and feedback and providing all information required by customers. The company should also undertake to create its own blog spots, Face book and MySpace pages and Twitter accounts in addition to monitoring customers’ complains and feedback.


Basically, the world is one big source chain. Source chain management touches major issues, including the rapid worldwide expansion and sourcing; fluctuating gas prices and environmental concerns, each of these issues dramatically affects corporate strategy and bottom line. Because of these emerging trends, source chain management is the most critical business discipline during the world today. Clearly, the impact that SCM has on business is significant and exponential. Two on the main ways SCM affects business include: opportunities, money and Customer Service; SCM impacts customer service by making sure the right product assortment and quantity are delivered in a timely fashion. Due towards the wide scope of SCM, it is forced to address complex interdependencies in order to create extended enterprises that are capable of reaching beyond the doors with the factory. Service and material suppliers, customers and channel supply partners are all key players in source chain management. Studies in benchmarking have shown differences in significant cost in different companies showing class and average performances. The use in the Supply chain operation reference model should be adopted as it will better the customer-supplier relationship; therefore software systems should support associates by use of common measurements and conditions Supply chain managers are to be valued in an organization because they decrease the use of large fixed assets such as plants, warehouses and transportation vehicles during the supply chain. Also, cash flow is increased because if delivery in the product can be expedited, profits will also be received quickly. Supply chain management helps streamline everything from day-to-day product flows to unexpected natural disasters. With the tools and techniques that SCM offers, the companies will have the ability to properly diagnose problems, work around disruptions and determine how to efficiently move products to those in a crisis situation. Therefore Crown paints should endeavor to implement the proposed recommendations for it to fully reap benefits of a successful supply chain management.

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